[Design London 2022] I-Adidas - Ukujaha Circularity

Ukujaha Circularity kuboniswe Design London 2022 ku-Design London 2022.

Sawubona igama lami ngingu-Paul Smith, ngingumqondisi wemiqondo yokusimama kwa-Adidas.
Ngibe nenhlanhla yokusebenza eqenjini le-innovation  iminyaka engu-17 edlule,
futhi njengengxenye yeshumi leminyaka lokugcina locwaningo,
besilokhu sibheka ukuthi singajaha kanjani ukujikeleza futhi sidale umkhiqizo owenzelwe ukwenziwa kabusha.
Njengenkampani enkulu yemfashini siyaqaphela ukuthi sinesibopho sokusiza ekuxazululeni inkinga yemfucuza yepulasitiki ngaphakathi kwemboni yethu.
Esikubonisa lapha namuhla kuyingxenye yohambo lwethu lokusiza ukuqeda udoti wepulasitiki.
Ngo-2019 saphuma nezicathulo ze-Futurecraft.loop esizisungule ukuze siqale ukuze siqonde ukuthi singawudala kanjani umkhiqizo ocabanga ngokuphela kwempilo.
Kusukela ezigabeni zokuqala zomklamo ekudalweni komkhiqizo, ekugcineni kuye ekutheni umthengi wethu angakubuyisela kanjani lokho futhi akuguqule kube into entsha.
Sijabule kakhulu ukumemezela lapha namuhla ukwethulwa kweminye imikhiqizo ngaphakathi kwalolu banga.
Sinezicathulo zokugijima ze-Adidas Ultra boost, i-Adidas Terrex yamahhala esikhuluma ngayo namuhla,
ezinye izicucu zezicathulo sine-Adidas Terrex anorak engenye yezingcezu zokuqala ezigqunyiwe,
esilethe emakethe okungase kusetshenziswe kabusha – ‘kwenziwe ukuthi kwenziwe kabusha’.
Okunye okuvelele esizokhuluma ngakho lapha namuhla empeleni omunye wemisebenzi ebesiyenza njengengxenye ye-EU Consortium.
Sihlangane nezinkampani ezingu-12 ezinomqondo ofanayo ukuze sibheke lonke uchungechunge lokunikezwa kwezinto ukuze sisize ukudala umkhiqizo.
Esikubonayo lapha egumbini i-Adidas ka-Stella McCartney tracksuit ewumfanekiso walokho ebesisebenzela kukho.
Sihlanganise imfucumfucu yendwangu evela kwenye indawo yemboni, sayidiliza, sayihlanza futhi sayenza into entsha kulo mkhiqizo omuhle kakhulu,
sakhela kulokho ukuze sikwazi ukukubuyisela lokho.
Sicwaninga ngohambo lwabathengi, ukuthi sisebenzisana kanjani nozakwethu abahlukene,
futhi ekugcineni senze ukufunda ukuze sisize yonke imboni ukuthi ingasisiza kanjani kumgomo wethu wekusasa eliyindingilizi.
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